How to Navigate iOS Update Changes for the Holiday Season with Maisha Walker

Maisha sat down with multi-million dollar entrepreneur Tracy Matthews to talk digital marketing for the holiday season, Apple’s latest operating system, and stalking your grandkids on TikTok. Listen to the podcast here.

Thrive by Design is a popular podcast by Flourish and Design Academy – a community that has helped thousands of jewelry designers, makers and retailers bring their businesses online and create financial security and freedom with marketing strategies that always work.

 

Co-founder and Chief Visionary Officer, Tracy Matthews has a ton of experience in the business world after building a 7-figure jewelry business, losing it all during the Great Recession, and then building it back even better! When these two women sit down to talk shop, valuable takeaways emerge.

In this episode, Tracy asks Maisha what she thinks of the new privacy features in the recent Apple iOS release. Basically if users tell Apple to stop tracking activity that happens off-platform, (for example, if they’re in Facebook and click on a link or ad and come to your site), you’ve lost the ability to track their conversion journey and revenue! But Maisha has some concrete workarounds for this problem, which she goes into in-depth in the interview.

Naturally, with the holidays around the corner, holiday content creation is also a topic of discussion in this interview, and while it’s late in the game for creating new holiday content according to Maisha, there are still some things you can do to build your audience and get as many eyes on your content as possible. As always, Maisha brings her expertise, warmth, and passion to this episode of Thrive by Design that you won’t want to miss.