Online Customer Acquisition Series #3: Search Engine Optimization
Tuesday, June 14, 2016
6:00 p.m. - 7:30 p.m.
You may have a great website and your prospects might still have trouble finding you. Why? Learn about keywords and content creation for “findability.” Learn how search engines work behind the scenes, which elements help you achieve organic search visibility, and how to rank in mobile searches.
Maisha Walker is Founder and President of Message Medium, a digital marketing agency that helps successful brands harness the power of digital to achieve aggressive growth. Join her for this 5-part series on how to leverage digital marketing to acquire customers and be more visible. Maisha shares her expertise from working with small businesses as well as large clients like Mars Chocolate, Columbia University and Carver Bank, and will help you determine the best strategies to obtain the real results and generate profit for your business.
Special Guest
Mike Schein is the CEO of MicroFame Media. Mike and his team leverage content marketing to turn consultants into niche celebrities. His company has created over 1,500 pieces of custom content for companies like LinkedIn, Tesla, Magento, eBay and Citrix. Mike and Maisha will discuss how and why SEO tactics like business blogging have changed dramatically and what content really gives you the greatest leverage, gets you ranked, and makes your brand stand out from the competition.
Review the earlier events and mark your calendar for the remaining parts in the Online Customer Acquisition Series:
- Part #1: Social Media Advertising Overview – Tuesday, May 5, 6:00pm – 7:30pm
- Part #2: Email Marketing – Tuesday, May 24, 6:00pm – 7:30pm
- Part #3: Search Engine Optimization – Tuesday, June 14, 6:00pm – 7:30pm
- Part #4: Search Advertising – Thursday, September 22, 6:00pm – 7:30pm
- Part #5: Google Analytics – Tuesday, October 11, 6:00pm – 7:30 pm
HOW TO SIGN UP: Seating is on a first come, first seated basis.
- WHEN:
- Tuesday, June 14, 2016
6:00 p.m. - 7:30 p.m. - WHERE:
- Science, Industry and Business Library (SIBL)
Conference Room 018
188 Madison Avenue @ 34th Street
New York, NY, 10016