HOW TO SCALE YOUR MARKETING TO LEVERAGE TIME AND EFFORT WITH MAISHA WALKER

Maisha Walker recently sat down with Nina Kaufman, Esq. on the Cash Out Big podcast. On this episode, digital marketing guru Maisha shares her insights on how to scale your marketing efforts for maximum results.

Here are  just a few highlights from the episode on how you can scale your marketing to leverage your time and effort:

• Choose a specific audience. If you don’t know exactly whom you want to reach, you can’t craft a message that speaks to their needs and interests. Hone in on a well-defined audience so you can attract and convert the type of clients most likely to invest in your services. 

• Research where your target audience is likely spending time online. Don’t default to advertising or Facebook “just because.” It won’t be effective if your clients aren’t there.

• Work on your branding. If your website or social media pages look unprofessional or don’t reflect your brand, you won’t know how many potential clients you’ve lost … even if you’re not getting negative  comments. 

• Get feedback. You’re often too close to be objective about your clients, your message, and what makes your company stand out. A digital marketing strategist can help you cut through the noise so you can stop wasting money on channels and efforts that won’t get you ROI.

Maisha Walker has great insights on how to maximize your marketing results and develop a scalable plan without wasting time or money. If you want to avoid doing your digital marketing WRONG, be sure to carve out time to listen to this episode of Cash Out Big!