Maisha Teaches DWC Entrepreneurs Low-Cost, High-Impact Internet Marketing Techniques

Students learned simple marketing techniques to boost your business efficiently and effectively! The Internet is changing how we market our businesses and especially how our customers find us. In this class we tackled some of the basics of marketing your small business brand online. During her presentation, Maisha covered how to use low cost techniques like email marketing, search engine optimization, and search engine advertising to get high impact results. She also answered many questions relevant to small business owners including: 

• Does email marketing still work?
• How can I get my emails through the email clutter?
• What is Search Engine Optimization and how does it work?
• Is Search Engine Advertising too expensive for my business
• How do I avoid wasting money on Search Engine Ads?

This informational, Q&A and networking event was facilitated by Maisha Walker of message medium – who writes “The Internet Strategist” column for Inc. Magazine and in 2008 received the sole nomination from the New York City Commissioner for the annual New York Enterprise Report Small Business Awards, winning a finalist spot for innovation and excellence in Sales and Marketing.