Ultra Light Startups Learn About Search

November 6, 2008 Maisha moderated this exciting Ultra Light Startups event where technology experts and entreprenuers dissect the latest industry trends and pair them with fresh business ideas.

The panelists Maisha moderated were:

• Sara Holoubek, Independent consultant, contributing editor of SearchBuzz, and director of SEMPO
• Adam Mazur, Founder and CEO of Comet Conversion
• Joseph McElroy, Search Artist at Gigapixel Creative and Chair of IPTV Committee on Emerging Technology (SEMPO)
• Cesar Hervieux, Online media buyer and planner with Media Contacts

The topic was Search Engine Marketing and included discussions on:

• Principals of Search Engine Optimization (SEO)
• Principals of Search Engine Marketing (SEM)
• Practical advice for maximizing your SEO/SEM investment
• Build vs. buy (do-it-yourself vs. hire an agency) decision criteria
• Customer testimonials and entrepreneur experiences with SEO/SEM

The attendance was excellent so be sure not to miss the next event (at a larger venue!). The event will feature 3-5 ventures that have been presented at prior Ultra Light Startups meetings and a panel of experts and Venture Capitalists will explore their revenue models with a focus on non-ad based revenue generation.