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Success Story...
"They were organized, strategic, on time and within budget. message medium helped my web presence and my business grow."
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Below is a list of books that every small business owner should have. Whether you want a quick reference HTML guide, our Web Site Fundamentals workbook to get you started, or a book on successful management strategies, these resources will help you to ensure your business' success.


message medium books

Web Site Fundamentals for Entrepreneurs: Web Site Workbook

by message medium

Based on the popular 3-week class "Web Site Fundamentals for Entrepreneurs," this step-by-step workbook covers everything in the class curriculum + more. From basic costs, to design rules, to low-cost do-it-yourself resources, to essential search engine techniques, you will learn all the fundamental tricks of the trade. This 50+ page, full color workbook includes screen shots, tips, real world success stories and many links to online resources.

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Blogging

WordPress 2 (Visual QuickStart Guide)

by Maria Langer and Miraz Jordan

WordPress allows bloggers to create more complicated blogging sites. This step-by-step guide shows you how to install, use, and customize WordPress to get the most from the software. Includes tips that explain why certain techniques are better than others, how to watch for potential problems, and where readers can find more information.

Buy This Book via Amazon






eCommerce & eBay

eBay Photos That Sell: Taking Great Product Shots for eBay and Beyond

by Dan Gookin and Robert Birnbach

This book teaches home-spun entrepreneurs how to create professional-quality product photos using a standard digital camera and a few handy tricks and inexpensive techniques. With lots of examples and expert insights, you'll understand what makes one photo better than another and discover how to create images that viewers connect with--ones that evoke the "I must have this" feeling. Ultimately, it will help you attract customers and make sales, without investing a lot of time or money.

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Strategy & Management

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

If you own a small business, or if you want to own a small business, this book was written for you.

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Now Discover Your Strengths

by Marcus Buckingham, Donald O. Clifton

Effectively managing personnel--as well as one's own behavior--is an extraordinarily complex task. Now, Discover Your Strengths proposes a unique approach: focus on enhancing people's strengths rather than eliminating their weaknesses.

It fully describes 34 personality themes (such as Achiever, Developer, Learner, and Maximizer) and provides an interactive component that allows readers to complete a questionnaire developed by the Gallup Organization and instantly discover their own top-five inborn talents. Their book encourages introspection while providing knowledgeable guidance for applying its lessons.

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Marketing

Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success

by Michael Phillips, Salli Rasberry, Diana Fitzpatrick

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to:

  • encourage customers to spread the good word about your business
  • attract new customers and gain their trust
  • turn dissatisfied customers into loyal supporters
  • list your products or services widely and inexpensively
  • plan marketing events that will keep customers involved
  • encourage the media to comment positively on your business
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

by John Zagula, Rich Tong

This engaging primer contends that all marketing campaigns can be boiled down to five basic strategies, a typology distilled from the authors’ experience as marketing executives at Microsoft and as venture capitalists.

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HTML and JavaScript Guides

Creating a Web Page with HTML: Visual QuickProject Guide (Visual Quickproject Series)

by Elizabeth Castro

Creating HTML Web pages that perform predictably and consistently across all browsers and platforms can be a daunting task but most readers just need simple instructions for creating their first Web page.

This compact guide delivers! Project-based, step-by-step instructions and large, full-color screen shots make the information instantly accessible, and the author's clear, straightforward style takes the reader from a standing start to finished site quickly and easily.

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HTML, XHTML, and CSS, Sixth Edition (Visual Quickstart Guide)

by Elizabeth Castro

The World Wide Web Consortium rewrote HTML as a subset of XML and the allowable code will eventually be stricter.

Tags that are being phased out and if you want your site to keep up with future browsers, not to mention conform to accessibility requirements, you will want to get on top of XHTML.

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JavaScript for the World Wide Web, Fifth Edition (Visual QuickStart Guide)

by Tom Negrino, Dori Smith

JavaScript for the World Wide Web lets you solve a problem or pick up a trick and then move on with the rest of your work.

The authors do a good job of covering JavaScript's capabilities, from eye-catching graphics tricks to data-entry form processing and cookie management. Particularly enjoyable is the way the book spells out many of the differences between Netscape and Microsoft dynamic HTML approaches.

Buy This Book via Amazon