Digital Marketing Action Plan – Columbia University Community Business Program
Monday, March 19, 2012
6:00 p.m. - 7:30 p.m.
Columbia University will host a special session with Maisha Walker to help its Columbia Community Business Program (CCBP) participants build an Digital Marketing Action Plan.
Digital Marketing is an elusive creature: What’s hot today might be passé tomorrow. So what’s a business owner to do? Where do you start and how do you keep up?
In this class we’ll teach you how to make sense of the latest marketing trends; help you determine which tools and approaches are right for you; and give you the fundamentals of creating an Digital Marketing Action Plan:
- Pinpoint your best opportunities
- Eliminate wasted effort on tactics that won’t work for you
- Focus on generating revenue – not just traffic
At this special session, we’ll talk about using Facebook, Twitter, email newsletters and other digital marketing techniques to grow the CCBP businesses.
Maisha Walker is President of Message Medium, a digital marketing agency that helps successful brands harness the power of digital to achieve aggressive growth. She has toured the country with companies like Microsoft Bing, JP Morgan Chase, and Capital One, been featured in Forbes, Entrepreneur, Black Enterprise, Fox News and NBC News. Her featured column for Inc. became their highest trafficked blog in less than one year, and has been quoted and featured by Business Week, Guy Kawasaki, Rieva Lesonsky (the former editor of Entrepreneur magazine), the American Marketing Association and even Perez Hilton.
- WHEN:
- Monday, March 19, 2012
6:00 p.m. - 7:30 p.m.