NAWBO Small Business Bootcamp: The Secrets of Business Growth through Great Marketing
Friday, February 24, 2017
8:00 a.m. - 5:00 p.m.
With so many marketing options available … SEO, PR, social media, branding companies, web designers… how do you make the right choices for your business?
Four marketing gurus from different disciplines will explain in plain English what you need to know for your most effective marketing plan possible, how to get started and how to find the right people to work with.
Attend NAWBO NYC’s Small Business Bootcamp, a full-day conference for women and men who are small business owners, entrepreneurs, solopreneurs, freelancers, and consultants. This year’s second-annual Bootcamp is an all-day event with workshops and over 30 speakers!
The areas of digital marketing, branding and public relations will each be covered by this expert panel.
Marketing Experts Panel:
- Maisha Walker, Message Medium
- Geri Mazur, Geri Mazur Marketing
- Sherry Goldman, Goldman Communications Group
- Lara Kisielewska, Optimum Design & Consulting
Meet Our Four Marketing Gurus:
- Maisha Walker is Founder and President of Message Medium, a digital marketing agency that helps successful brands harness the power of digital to achieve aggressive growth. After working in direct marketing and then finance, Maisha became one of the early experts in the digital marketing industry in the mid-90’s and after 20 years she is still innovating. She has worked on digital marketing campaigns for clients including Mars Chocolate, Columbia University, Unilever, Carver Bank, WJ Detusch the owner of Yellow Tail wines, NBA player Kyle Lowry, Save the Children, Karlsson’s Vodka and more.
- Geri Mazur has more than 30 years experience moving people, products and brands forward. She has successfully positioned brands and companies of all sizes for growth in highly competitive markets. Prior to starting her own company, Geri held a number of senior strategic management positions in marketing, communications and advertising. Most recently, Geri was the senior strategic officer at Saatchi & Saatchi Wellness overseeing communications strategy for all agency brands
- Lara J. Kisielewska founded a graphic design business, Optimum Design & Consulting, in 1992 and a technology marketing business, Xand Marketing, in 2005. She has been an active member of the Graphic Artists Guild since 1992, has held a seat on its Board of Directors since 1998, and is currently National President. Lara has also been a member of NAWBO NYC since 1992, serving on the Board of Directors as Vice Chair of Member Communications from 1996 to 1999, and was Chapter President from 2004 to 2005. Lara holds a BS in Graphic Communications Management and Technology from New York University.
- Sherry Goldman is founder and president of Goldman Communications Group, an award-winning public relations/marketing communications agency. Celebrating its 20th anniversary this year, Goldman Communications Group provides strategic counsel and campaigns to help companies, brands, non-profit organizations and their executives create, communicate, promote, and control their message and reputations in today’s fragmented and 24/7 world. Sherry has twice been awarded the prestigious Silver Anvil Award (the PR industry’s Oscar) from the Public Relations Society of America, and her work is featured in the textbook Public Relations Cases (Ninth Edition). Prior to Goldman Communications Group, Sherry held senior management positions in some of the largest international public relations agencies and also held editorial positions in print and broadcast media. Sherry is also an adjunct professor in public relations at LIU/Post and serves on Hofstra University’s (her alma mater) Herbert School of Communications Advisory Committee.
- HOW to sign up:
- Register NAWBO NYC Eventbrite page for this event
- WHEN:
Maisha's Panel
2:00 p.m. - 3:00 p.m.
NAWBO Bootcamp
8:00 a.m. - 5:00 p.m.- WHERE:
- Microsoft Offices
11 Times Square
6th Floor
New York, NY 10036