Digital Marketing Masterclass #3: Search Engine Advertising

Home Events
New York

Tuesday, October 8, 2019
12:00 p.m. - 4:00 p.m.

Is your business looking to acquire new customers? Search advertising is an awesome tool that can help you grow your customer base. However, many business owners dive into search advertising without understanding how to use it or how to allocate their budget to optimize results. As a result significant dollars and hours of time are wasted without a single new customer.

In Lesson 3 we’ll teach you how search advertising works, when it makes sense to advertise and how to get your business the desired results within your existing budget.

This workshop will cover the following:

  • When does it make sense to advertise?
  • The correct way to structure SEA/SEM campaigns to avoid wasting money
  • Writing great ads that convert into sales and customer acquisition
  • How to track your ads and measure their performance
  • Google AdWords vs Bing – which one is better for you?

You can take any and all parts in the Digital Marketing Masterclass Series:

Class #1 – September 10th: Building a Website that Converts & Building Digital Teams more details 

Class #2 – September 24th: Social Media Marketing & Social Advertising more details 

Class #3 – October 8th: Search Engine Advertising more details register

Class #4 – October 22nd: Search Engine Optimization more details register

Class #5 – November 8th: Email Marketing & Marketing Automation more details register

Class #6 – December 11th: Google & Other Digital Analytics more details register

 

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  • WHEN:
  • Tuesday, October 8, 2019
    12:00 p.m. - 4:00 p.m.
  • WHERE:
  • Ready Set
    1120 6th Avenue
    4th Floor
    New York, NY
  • WHO should attend:
  • Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business. You can take any individual workshop, or all 6 parts in the Digital Marketing Masterclass Series.