Shopify 101: Build your Online Store in just 3 Weeks – Small Business Tech Academy

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Monday, November 9, 2020
11:00 a.m. - 1:00 p.m.

Are you thinking it’s too late to get your online store built before the holidays or Small Business Saturday?

Think again! Join us for an in-depth 6-hour training course in three parts to help you build your online store and set up your initial marketing using Shopify! This is a unique training designed for the Chamber and taught by 24-year digital marketing veteran and Inc. magazine digital marketing expert Maisha Walker, President of Message Medium.

In 6 hours she’ll take you from no store to a fully launched eCommerce site with credit card processing, shipping, and basic email marketing and advertising code built in!

This first session is a 2-hour training that will be “show & tell” style with Q&A. Maisha will walk you through:

  •     choosing a template
  •     figuring out your Home page
  •     preparing your product files
  •     importing your products
  •     setting up payment processing
  •     setting up shipping
  •     setting up email marketing
  •     installing your Facebook pixel
  •     installing Google Analytics

We will use Shopify and its built in shipping & payment processing features for the quickest most seamless setup.

We will also get your site integrated with Klaviyo email marketing, Google Analytics, and the Facebook ads pixel so you will be ready to follow up on all of your traffic with great marketing (stay tuned for Email Marketing and Facebook/Instagram Ads classes to be announced).

This is a 3-part training including this first session that shows you how to set up your store and 2 additional hands-on demonstrations + group troubleshooting/consulting sessions.

By taking all three sessions and following the steps in these classes you should be able to have a fully functional online store in just 3 weeks!

Monday, November 9th – register on the MCC site for the 2-hour training
Monday, November 16th – register on the MCC site for the 2-hour group consulting/troubleshooting
Monday, November 23rd – register on the MCC site for the 2-hour group consulting/troubleshooting