Social Media Marketing
Wednesday, May 24, 2023
11:00 a.m. - 12:30 p.m.
It’s 2023 and social media is continuing to grow at warp speed. With over 2 billion Internet users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool.
Social media is a powerful and cost-effective strategy for targeting customers. It’s also quite challenging for most business owners to master because of the fragmentation of channels, frequent changes on existing platforms, and constant introduction of new platforms that demand our attention (TikTok anyone?).
In this session, we’ll tackle the ever-changing world of social media marketing. Which platforms should you use? What are the 2023 social media advertising trends you can’t miss?
This workshop will cover the following:
- Map and usage of social channels – especially Twitter, Facebook, Linkedin, Pinterest, Instagram and TikTok
- Content and audience for each channel and how to identify which ones are best to focus on for your specific business.
- The Facebook Universe – groups, pages, profiles, Instagram, stories & Live
- The pros and cons of organic vs. advertising content
- HOW to sign up:
- Register here via the Harlem CDC for this event
- WHEN:
- Wednesday, May 24, 2023
11:00 a.m. - 12:30 p.m. - WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.