Action Plan Marketing: Developing Your Strategy
Tuesday, July 14, 2015
10:00 a.m. - 4:00 p.m.
So you’ve got a great idea for a product or service. Now how do you test your idea, build a “minimum viable product,” and get customers to buy?
Marketing includes determining your customer’s needs and expectations, creating winning products and services, and brings the customers to you (or your website, your store or your company). Success means having a great marketing strategy both ONLINE and OFFLINE. You will leave this 6-hour, 4-speaker workshop with all the elements to successfully market your business.
First you will identify the issues below. This will prepare you to focus on the best, most effective and within your budget vehicles to use to get your message out to your defined target market.
- How do I determine my customers’ needs.
- Who’s my customer?
- How do I build a “minimum viable product”?
- How will he/she use my product/service?
- What do they need to know about it?
- What makes it special, different, better?
- How much will they pay?
- How can they sign on, buy it?
Instructors:
Sandy Eames
Marketing/business development executive and consultant with small-to-large medical electronics companies. Involved in internet based business-to-business startups with expertise in business plans development. Active volunteer with non-profits. An experienced certified Score mentor, he has expertise in business model development, business plans, outbound marketing, product development, strategic alliances and non-profits.
Maurice Bretzfield
A serial entrepreneur and a certified Score mentor, Maurice has acquired deep knowledge of Business Management, Financial Planning and Management, Information Architecture and all forms of Internet Marketing. Maurice’s specialties include: Internet Marketing Strategy and Development, Not-For-Profit Shared Value Marketing Initiatives, Internet Technology, Logistics, Design of Complex Integrated Internet Marketing Systems and Outsourcing Management.
Carlos Ronisky
Professor Ronisky brings over 20 years of progressive marketing experience working with both small/medium firms as well as Fortune 500 companies. Among his specialty areas are Marketing Strategy, Brand Management, Social Media Strategy, Direct Marketing, Market Research and Media Planning. He has taught Marketing at the college level since 2001 in such schools as DeVry Institute of Technology and LaGuardia Community College. Currently, he teaches online marketing and management courses at CUNY’s School of Professional Studies and Southern New Hampshire University.
Sandra Clayton
A marketing and branding professional who has spent over 20 years working with Fortune 500 clients in the financial, pharmaceutical and retail sectors. Her recent clients include worldwide brands such as Jefferies, Metlife, ADP and Stryker. Sandra’s expertise and interests include all aspects of the marketing process from initial branding and identity design to the development of integrated marketing campaigns for company and new product launches.
Maisha Walker
The Internet Strategist, Inc. Magazine
Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 16 years. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.
- HOW to sign up:
- Register on the SCORE Web site for this event
- WHEN:
- Tuesday, July 14, 2015
10:00 a.m. - 4:00 p.m. - WHERE:
- Science, Industry and Business Library (SIBL)
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016