Columbia-Harlem SBDC: Facebook and Instagram Advertising
Tuesday, November 1, 2022 - Tuesday, November 15, 2022
11:00 a.m. - 12:00 p.m.
It’s 2022 and social media is continuing to grow at warp speed. With over 2 billion Internet users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool.
While social media advertising is powerful and cost-effective for finding new customers, it’s also quite challenging to master. Fragmentation of channels, frequent platform changes, and constant introduction of new sites demand our attention.
Join digital marketing veteran Maisha Walker to learn about how to advertise successfully on Facebook and Instagram, with a quick overview of ads on LinkedIn.
This workshop will cover the following:
- The pros and cons of ads vs. boosting vs. regular posts
- Advertising differences between Facebook, LinkedIn and Instagram
- How to choose which advertising channel is right for you
- How to build a Facebook, Instagram, and LinkedIn advertising campaigns
- Designing your ads to capture attention and drive sales
- How to choose the best audience to show your ads to
- How to determine the right budget
- How to track your ad sales to know if, where, and how your ads are working
- WHEN:
- Tuesday, November 1, 2022 - Tuesday, November 15, 2022
11:00 a.m. - 12:00 p.m. - WHERE:
- Online
- WHO should attend:
- For clients of the Columbia-Harlem SBDC only. Please visit Columbia-Harlem SBDC if you'd like to apply.