Create A Digital Marketing Strategy & Action Plan

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Monday, May 1, 2023
6:15 p.m. - 7:15 p.m.

So you’ve got a great product or service. Now how do you get consumers to buy it?

If you think digital marketing is a cornerstone of any modern business marketing strategy you’re right. Whether it’s customer reviews on Yelp or a sophisticated social media, search engine optimization and email strategy you need to understand the digital landscape or risk being left behind by your competitors.

27-year digital marketing veteran, Maisha Walker, guest lectures at FastTrac BE NYC sharing how to bring your ideal customer to you and decide which digital marketing channels make the most sense for your business

You’ll leave this FastTrac BE NYC class with the high-level elements of a successful digital marketing plan because you’ll be able to:

- Pinpoint your best opportunities
- Eliminate wasted effort on tactics that won’t work for you
- Focus on generating revenue – not just traffic
- Learn about the tools that are best suited to your company
- Understand the difference between social media, SEO, Google Ads, email marketing, influencer campaigns, content marketing and why they’re used differently
- Understand why Google Analytics is so important and how it works
- Understand how your Web site fits in to your overall digital marketing plan