Digital Marketing Masterclass #5: Email Marketing & Marketing Automation

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New York

Friday, November 8, 2019
12:00 p.m. - 4:00 p.m.

With so many other ways to reach customers in 2019, many business owners are left wondering whether investing in email marketing is even worth it anymore. Yes, it is! In fact, it is one of the best and most profitable ways to reach your customers and prospects, if done the right way.

In Lesson 5, we’ll provide you with best practices to get great results out of email marketing and help you understand the power of marketing automation. From creating and growing a list and list segmentation, to the subject line, content and call-to-action, you can put email marketing to work for you to attract and retain customers.

This workshop will cover the following:

  • Overview of the various kinds of email marketing and which kind is right for your business
  • Choosing the right software
  • Comprehensive breakdown of the structure of an email marketing campaign
  • Understand how your audience digests your emails and optimize your messages to meet audience expectations
  • What marketing automation is and how you can leverage it to save time, collect informative data, nurture your list and convert readers into customers

You can take any and all parts in the Digital Marketing Masterclass Series:

Class #1 – September 10th: Building a Website that Converts & Building Digital Teams more details 

Class #2 – September 24th: Social Media Marketing & Social Advertising more details 

Class #3 – October 8th: Search Engine Advertising more details 

Class #4 – October 22nd: Search Engine Optimization more details 

Class #5 – November 8th: Email Marketing & Marketing Automation more details register

Class #6 – December 11th: Google & Other Digital Analytics more details register

 

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  • WHEN:
  • Friday, November 8, 2019
    12:00 p.m. - 4:00 p.m.
  • WHERE:
  • Ready Set
    1120 6th Avenue
    4th Floor
    New York, NY
  • WHO should attend:
  • Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business. You can take any individual workshop, or all 6 parts in the Digital Marketing Masterclass Series.