DIGITAL MARKETING MASTERCLASS #6: GOOGLE & OTHER DIGITAL ANALYTICS
Saturday, December 1, 2018
11:00 a.m. - 4:00 p.m.
What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.
In Lesson 6, you’ll learn how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results.
This workshop will cover the following:
- Understanding what Google Analytics is and isn’t
- Integrating Google Analytics into your Web site
- How to tag marketing campaigns so they can be tracked in Google Analytics
- What Google Analytics data is most useful for decision making
You can take any and all parts in the Digital Marketing Masterclass Series:
Class #1 – September 15th: Building a Website that Converts & Building Digital Teams more details register
Class #2 – October 13th: Social Media Marketing & Social Advertising more details register
Class #3 – October 27th: Search Engine Advertising more details register
Class #4 – November 3rd: Search Engine Optimization more details register
Class #5 – November 17th: Email Marketing & Marketing Automation more details register
Class #6 – December 1st: Google & Other Digital Analytics more details register
for this class only!
- HOW to sign up:
- Register Here for this event
- WHEN:
- Saturday, December 1, 2018
11:00 a.m. - 4:00 p.m. - WHERE:
- Berkeley College
12 East 41st Street
New York, NY 10017
Room B202 - WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business are able to take any individual workshop or all 6 parts in the Digital Marketing Masterclass Series.