Digital Marketing Masterclass #6: Google & Other Digital Analytics
Wednesday, December 11, 2019
10:00 a.m. - 2:00 p.m.
What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.
In Lesson 6, you’ll learn how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results.
This workshop will cover the following:
- Understanding what Google Analytics is and isn’t
- Integrating Google Analytics into your Web site
- How to tag marketing campaigns so they can be tracked in Google Analytics
- What Google Analytics data is most useful for decision making
You can take any and all parts in the Digital Marketing Masterclass Series:
Class #1 – September 10th: Building a Website that Converts & Building Digital Teams more details
Class #2 – September 24th: Social Media Marketing & Social Advertising more details
Class #3 – October 8th: Search Engine Advertising more details
Class #4 – October 22nd: Search Engine Optimization more details
Class #5 – November 8th: Email Marketing & Marketing Automation more details
Class #6 – December 11th: Google & Other Digital Analytics more details register
- WHEN:
- Wednesday, December 11, 2019
10:00 a.m. - 2:00 p.m. - WHERE:
- Ready Set
1120 6th Avenue
4th Floor
New York, NY 10036 - WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business. You can take any individual workshop, or all 6 parts in the Digital Marketing Masterclass Series.