Digital Marketing Masterclasses in partnership with Columbia-Harlem SBDC

Tuesday, July 6, 2021 - Thursday, February 17, 2022

Today’s business landscape is changing at lightning speed. No industry is exempt from the changes the digital revolution has made in how we connect with each other and with our customers. Staying up to date on the latest marketing skills is vital and  can dramatically influence the trajectory of your business.

Are you ready to take your business to the next level? Our comprehensive Digital Marketing Masterclass series will cover everything you need to successfully create and execute a digital marketing strategy for your organization.

Some of the topics and tools to be discussed:

BRANDING #1
from logos to messaging, learn how to develop an initial brand that will stand out and help you acquire new customers.

WEB SITE DESIGN #2
learn how to build and maintain an online presence including Web site design, Web site construction, site redesigns, domain name selection, email setup, deciding which platform to use (i.e. WordPress, Squarespace, Wix etc.), fundamental marketing tools and how to leverage the site to convert visitors into new & repeat customers.

FACEBOOK & INSTAGRAM ADVERTISING #3
Search advertising can help you significantly grow your customer base. However, many business owners dive in and waste significant dollars and time without gaining a single new customer. In Lesson 3 we’ll teach you how search advertising works, when it makes sense, and how to make a profit instead of losing money.

FACEBOOK & INSTAGRAM DEEP DIVE #4
a deeper dive into building advertising campaigns on Facebook and Instagram. More advanced campaign setup techniques and audience research, understanding reporting, and learning how to read the data to optimize your campaigns to generate the most revenue at the lowest cost.

EMAIL MARKETING #5 
learn how to identify, choose and implement email marketing strategies including designing your emails, campaign development, results tracking and digital analytics, how to build/grow your list, list segmentation, and email automation. Learn how to leverage email marketing to both find new customers and generate additional revenue from existing customers.

SOCIAL MEDIA 101 #6
understand what it takes to build a successful social media strategy on Facebook, Instagram, Pinterest, or LinkedIn. Learn about graphics, text, timing, tagging, budgets, and scheduling. Leverage social media to build your visibility and drive additional sales.

SEARCH ENGINE OPTIMIZATION #7 
learn how to develop search engine optimization strategies including understanding how SEO works, what kinds of businesses can really benefit from SEO, how to create an SEO strategy, how to update your site, research keywords, track results and recognize when SEO is actually driving traffic and new revenue.

GOOGLE ANALYTICS #8 
How do you figure out which of your online marketing efforts is yielding the best results? Google Analytics. Learn not only your visitor’s behavior, but how much they spend and where actual buyers are coming from. In Lesson 6, we’ll show you how to use Google Analytics to generate more conversions and maximize your results.

Topics for classes 9 – 12 will be announced later this year!

• WHEN:
• Tuesday, July 6, 2021 - Thursday, February 17, 2022
  
• WHERE:
• Online
• WHO should attend:
• For clients of the Columbia-Harlem SBDC only. Please visit Columbia-Harlem SBDC if you'd like to apply.