Facebook, Instagram, and Paid Advertising
Wednesday, May 22, 2024
11:00 a.m. - 12:30 p.m.
Wondering if ads are right for your business? Maybe you’re not sure if you’re either spending too little, or wasting your money?
While social media posting and SEO can take a while to see results, advertising is a powerful way to find new customers quickly and can be very affordable. However, many business owners dive into Facebook ads & Instagram ads without understanding how to build campaigns or allocate budgets to get the best results. As a result, significant dollars and time are wasted without a single new customer.
Join digital marketing expert Maisha Walker in this session to learn the following:
- When does it make sense to advertise?
- Why boosting is usually a terrible way to do ads and how to fix that
- How do you cut through the noise to get people to pay attention to your ad?
- How can I tell if they’re working? What should I expect to get out of them?
- Who are the best people to see my ads?
- How do I control who sees my ads (so that the best people actually see them)?
- How do I get new customers within my existing budget?
- Which advertising channel makes the most sense for my specific kind of business?
- HOW to sign up:
- Register by checking the Harlem CDC site for this event
- WHEN:
- Wednesday, May 22, 2024
11:00 a.m. - 12:30 p.m. - WHERE:
- Online via Zoom
- WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.