Google Analytics

Online

Wednesday, July 10, 2024
11:00 a.m. - 12:30 p.m.

What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them, and what content is converting them into customers.

In this class, you’ll learn how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results.

This class will enable you to:

• Track the marketing source of every sale or lead
• Know where to spend your marketing budget
• Understand how Google Analytics can help you identify both revenue opportunities and waste
• Integrate Google Analytics into your Web site
• Set up “conversion tracking” – see every lead and sale *and* revenue generated
• Tag your emails, influencer content, postcards and all marketing campaigns so you can see their results in Google Analytics
• Walkthrough of how to read the most important Google Analytics report
• Know which data to use for decision-making

• HOW TO SIGN UP:
• Use the registration form below to sign up. You will receive a Zoom link from the Harlem CDC before the event.

• WHEN:
• Wednesday, July 10, 2024
  11:00 a.m. - 12:30 p.m.
• WHERE:
• Online via Zoom
• WHO should attend:
• Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.