Live Online Digital Marketing Masterclasses: Email Marketing

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Online

Wednesday, May 1, 2024 - Wednesday, May 15, 2024
11:00 a.m. - 12:15 p.m.

With so many ways to reach customers in 2024 is investing in email marketing worth it anymore? Yes, it is! In fact, it’s one of the best and most profitable ways to reach your customers and prospects, if done the right way.

In this class our President, Maisha Walker, who has been conducting email marketing for more than 20 years, will share her best practices to get great results out of email marketing and help you understand the power of marketing automation. From creating and growing a list and list segmentation, to the subject line, content and call-to-action, you can put email marketing to work for you to attract and retain customers.

In her 3-part class Maisha will guide you through:

  • tactics for both rapidly and slowly getting more subscribers to your email list
  • the critical emails you should be using for your business that may allow you to skip newsletters altogether
  • how often to send emails and what content gets the best results
  • how to choose between Mailchimp, Constant Contact, Klaviyo and other email marketing software. Know which one is best for your business.
  • key software features and how to use them to send your emails
  • comprehensive breakdown of the structure of an email marketing campaign and drip campaigns
  • understand how your audience digests your emails so you can optimize your messages to meet audience expectations
  • how to leverage marketing automation to save time, collect important data, nurture your list, and convert readers into customers

Included with the class is a private 30 min session with Maisha (normally $350/hour). Each student receives a personal 1-on-1 session with Maisha to help guide your next steps and make sure you leave with all of your questions answered.

$347 for the 3-part Live Online Email Marketing Class:

Part #1 – Wednesday, May 1, 11am – 12:15pm ET
Part #2 – Wednesday, May 8, 11am – 12:15pm ET
Part #3 – Wednesday, May 15, 11am – 12:15pm ET

 

 

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  • WHEN:
  • Wednesdays, May 1 - May 15, 11am - 12:15pm ET
  • WHERE:
  • Live Online via Zoom Meeting
  • WHO should attend:
  • Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.