Marketing Strategies: Developing an Action Plan
Saturday, June 7, 2014
11:00 a.m. - 5:00 p.m.
So you’ve got a great product or service. Now how do you get consumers to buy?
Marketing brings the customers to you (or your website, your store or your company). Success means having a great marketing strategy both ONLINE and OFFLINE.
You’ll leave this seminar with all the elements of a successful marketing plan because you’ll have an Action Plan to:
- Pinpoint your best opportunities
- Eliminate wasted effort on tactics that won’t work for you
- Focus on generating revenue – not just traffic
- Learn about the tools that are best suited to your company
Instructors:
Sandy Eames
Marketing and business development executive and consultant. Involved in internet-based business-to-business start-ups. Expertise in business plans development, active volunteer with non-profits, and SCORE NYC Mentor.
Maisha Walker
The Internet Strategist, Inc. Magazine & Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive and profitable presence online. She has been creating websites and online marketing campaigns for more than 17 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.
Lee Simonson
President of sales and marketing consulting firm and owner/CEO of US radio stations in two start-up companies. Previously, VP/General Manager of major AM and FM stations in New York City. Experienced in media management, sales and marketing and product development.
Sandra Clayton
A marketing and branding professional who has spent over 20 years working with Fortune 500 clients in the financial, pharmaceutical and retail sectors. Her recent clients include worldwide brands such as Jefferies, Metlife, ADP and Stryker. Sandra’s expertise and interests include all aspects of the marketing process from initial branding and identity design to the development of integrated marketing campaigns for company and new product launches.
Howard Geltzer
Co-founded and built a top 50 public relations firm that included award-winning programs and product launches for Sony, Motorola, Black & Decker and Toshiba. He is an adjunct faculty member at NYU’s Stern Business School and the Marshall School of Business at The University of Southern California.
- HOW to sign up:
- Register on the SCORE workshop page for this event
- WHEN:
- Saturday, June 7, 2014
11:00 a.m. - 5:00 p.m. - WHERE:
- Science, Industry and Business Library (SIBL)
188 Madison Avenue
(between East 34th and East 35th Streets)
New York, NY 10016 - WHO should attend:
- Small business owners, entrepreneurs, and leaders looking for useful tips, practical advice, and the tools to create a marketing strategy that drives revenue.