Getting Your Brick and Mortar Shop Online, E-Commerce Series, Part 3: Social Media and Digital Marketing Campaigns
Friday, November 20, 2020
9:00 a.m. - 10:00 a.m.
Many business owners need to shift how they are doing business from an actual brick and mortar location to a virtual marketplace. We are centering the programming around a “Get Your Online Store Ready for Holiday Shopping.” Here’s your chance to ask the experts and get your store up and running. Part 3 of our 4 part e-commerce series continues with social media and digital marketing. You’ve built a fantastic looking and high performing e-commerce site. Now, will the shoppers come? Here’s how you’ll be funneling traffic to your products for Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, and beyond!
We’ll discuss:
- Where are my customers and how am I reaching them?
- What is the frequency of my messaging?
- Strategic decision-making: should I invest time and money into this or not?
- How much would I need to invest to make it worthwhile?
- How can I raise awareness organically?
- How and when are ads a good idea?
- Quick tips on email marketing, search, and analytics for eCommerce
- WHEN:
- Friday, November 20, 2020
9:00 a.m. - 10:00 a.m. - WHERE:
- Live Online via Zoom Meeting
- WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.