Digital Marketing Masterclass #2: Social Media Marketing & Social Advertising

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New York

Saturday, May 19, 2018
11:00 a.m. - 4:00 p.m.

It’s 2018 and social media is continuing to grow at warp speed. With over 2 billion Internet users having active social media accounts, social media for businesses is no longer optional. Business owners are now leveraging the popularity of social media as a premier branding and marketing tool.

Social media advertising is a powerful and cost-effective strategy for targeting customers. It’s also quite challenging for most business owners to master because of the fragmentation of
channels, frequent changes on existing platforms, and constant introduction of new platforms that
demand our attention.

In Lesson 2 we’ll tackle the ever-changing world of social media marketing and advertising. Which platforms should you use? What are the 2018 social media advertising trends you can’t miss? How do you build your campaigns and what are some smart strategies to increase your ROI and conversion rates?

This workshop will cover the following:

  • Map and usage of social channels – especially Twitter, Facebook, Linkedin, Pinterest, Instagram and Google+
  • Content and audience for each channel and how to identify which ones are best to focus on for your specific business.
  • The Facebook Universe – groups, pages, profiles, Instagram, stories & Live
  • The pros and cons of organic vs. advertising content
  • Advertising differences between channels – choosing which channel is right for you
  • How to build a Facebook advertising campaign and other social ad campaigns

You can take any and all parts in the Digital Marketing Masterclass Series:

Class #1 – May 12th: Building a Website that Converts & Building Digital Teams more details register

Class #2 – May 19th: Social Media Marketing & Social Advertising more details register

Class #3 – June 2nd: Search Engine Advertising more details register

Class #4 – June 9th: Search Engine Optimization more details register

Class #5 – June 16th: Email Marketing & Marketing Automation more details register

Class #6 – July 14th: Google & Other Digital Analytics more details register

 

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for this class only!

Or register for 5-6 sessions for just $595 (before May 19th): registration bundle.

 

 

  • HOW to sign up:
  • Register HERE for this event
  • WHEN:
  • Saturday, May 19, 2018
    11:00 a.m. - 4:00 p.m.
  • WHERE:
  • Science, Industry, and Business Library (SIBL)
    188 Madison Avenue
    New York, NY 10016
    between 34th & 35th Streets
  • WHO should attend:
  • Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business. You can take any individual workshop, or all 6 parts in the Digital Marketing Masterclass Series.