Digital Marketing Masterclass #6: Google & Other Digital Analytics
Saturday, July 14, 2018
11:00 a.m. - 4:00 p.m.
What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.
In Lesson 6, you’ll learn how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results.
This workshop will cover the following:
- Understanding what Google Analytics is and isn’t
- Integrating Google Analytics into your Web site
- How to tag marketing campaigns so they can be tracked in Google Analytics
- What Google Analytics data is most useful for decision making
You can take any and all parts in the Digital Marketing Masterclass Series:
Class #1 – May 12th: Building a Website that Converts & Building Digital Teams more details register
Class #2 – May 19th: Social Media Marketing & Social Advertising more details register
Class #3 – June 2nd: Search Engine Advertising more details register
Class #4 – June 9th: Search Engine Optimization more details register
Class #5 – June 16th: Email Marketing & Marketing Automation more details register
Class #6 – July 14th: Google & Other Digital Analytics more details register
for this class only!
Or register for 5-6 sessions for just $595 (before May 19th): registration bundle.
- HOW to sign up:
- Register HERE for this event
- WHEN:
- Saturday, July 14, 2018
11:00 a.m. - 4:00 p.m. - WHERE:
- NYPL SIBL
188 Madison Avenue
New York, NY 10016
Btw 34th & 35th Streets - WHO should attend:
- Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business. You can take any individual workshop, or all 6 parts in the Digital Marketing Masterclass Series.