Video Marketing

Online

Wednesday, August 21, 2024
11:00 a.m. - 12:30 p.m.

Video marketing is one of the most effective ways to build credibility and trust with potential customers. By showcasing your products or services in action, featuring happy customers or clients, or providing educational content, you can establish yourself as an authority in your industry and help potential customers feel more confident in choosing your business.

Video marketing can also be a revenue stream all on its own. Platforms like YouTube, TikTok, and Facebook offer monetization options for creators, and many businesses have found success by creating video content that attracts a large following. Even if you don’t plan to make money directly from your videos, using video can still lead to increased traffic and sales on your website or social media pages.

If you’d like to learn how to leverage video marketing, join digital marketing veteran, Maisha Walker to learn how to determine a video marketing strategy that can help you drive engagement and conversions including:

• the differences between video posts, reels, and stories, and how to optimize for each
• video platforms – why post on YouTube vs Vimeo vs Facebook vs your own Web site?
• optimizing videos for SEO and for different social platforms
• what team members or skills you need to create and publish video content
• understanding the different types of video content that match your goals
• understanding how video can help you build qualified leads on social media

We’ll explore best practices for creating and sharing videos to get the most out of your content, reach the widest possible audience, drive traffic, increase engagement, and boosts sales.

• HOW TO SIGN UP:
• Use the registration form below to sign up. You will receive a Zoom link from the Harlem CDC before the event.

• WHEN:
• Wednesday, August 21, 2024
  11:00 a.m. - 12:30 p.m.
• WHO should attend:
• Entrepreneurs and marketing professionals who are looking to leverage digital to grow their business.