Are you clueless about SEO? Does content marketing and social media seem overwhelming? With 4.5 billion internet users out there, it’s clear that reaching people online makes sense because that’s where people are. But how to do it is what keeps many small business owners scratching their heads.
In this session, you will learn digital marketing basics including what SEO is and how it works, how to select the channels that make sense for your business, and the essential tools that you need to reach your audience online. We’ll discuss how to measure the effectiveness of your digital marketing so that you stay on track toward your sales goals. In this fast moving digital first world, don’t let your business get left behind. Sign up now!
This session is part of the Brooklyn Public Library’s Glow & Grow, an initiative dedicated to empowering emerging beauty entrepreneurs with vital resources, expert guidance, and networking opportunities. By fostering innovation and inclusive practices, we aim to inspire and elevate participants, preparing them to thrive in today's evolving beauty industry. These sessions offer valuable insights and hands-on resources for beauty entrepreneurs at all stages of their journey.
Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.