What’s the best way to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them and what content is converting them into customers.
In this class, you’ll learn how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results.
This 3-part class will enable you to:
Track the marketing source of every sale or lead
Know where to spend your marketing budget
Understand how Google Analytics can help you identify both revenue opportunities and waste
Integrate Google Analytics into your Web site
Set up “conversion tracking” – see every lead and sale *and* revenue generated
Tag your emails, influencer content, post cards and all marketing campaigns so you can see their results in Google Analytics
Detailed walkthrough of the most important Google Analytics reports
Details on which reports you can ignore (a lot of them!)
Know which data to use for decision making
You also receive 30-minutes of 1:1 consulting time with Maisha (normally $350/hour).
$347 for the 3-part Live Online Google Analytics Masterclass:
Part #1 – Wednesday, February 5, 11am – 12:15pm ET
Part #2 – Wednesday, February 12, 11am – 12:15pm ET
Part #3 – Wednesday, February 19, 11am – 12:15pm ET