Once the basics are performing, add-on features can help your online store shine and help you grow your sales.

We’ll evaluate tools like wishlists, wholesale pricing, customer reviews, A/B testing, and chatbots. Learn what to implement, when, and how to measure ROI so that add-ons don’t slow your store or overwhelm customers.

Part of our 6-Part eCommerce Series with Verizon — walk step-by-step through building, launching, and optimizing your online store from the ground up. From choosing the right platform and organizing products to creating high-converting designs, setting up policies, and adding advanced features, each session focuses on what actually drives sales.

Join us for just one session or take the full series to build a strong, revenue-ready eCommerce foundation for your business.

Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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