Is your business looking to acquire new customers?
Google Ads are an awesome tool that can help you find new customers quickly! You get to reach people at the very moment they’re searching for what you sell.
However, many business owners dive into Google Ads without understanding how to build campaigns or allocate budgets to optimize results. As a result, significant dollars and hours of time are wasted without a single new customer.
In this class, we’ll teach you how search advertising works (Google Ads), when it makes sense to advertise, and how to get new customers within your existing budget.
This class will cover the following:
When does it make sense to advertise?
The correct way to structure SEA/SEM campaigns to avoid wasting money
Leveraging AI to make ads better and cheaper and faster to launch
Writing great ads that convert into sales and customer acquisition
How to track your ads and measure their performance
Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.