If you have a great website but you’re only getting a few visitors to your site, you might need to improve your “findability.” Improving your search engine optimization (SEO) can make your website rank higher in Google search results and can be the single most important factor in increasing the number of potential customers who discover you.

In this class, you’ll learn about keywords, content creation, and building websites for “findability.” You’ll also learn about how search engines work behind the scenes, which elements help you achieve organic search visibility, and how to rank in mobile searches. 

Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

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