Design is about decisions. How do you know which decisions to make when choosing a basic design, layout, and navigation menu that will help your online store sell? 

We’ll show you how to choose a great theme that will be easy to use, how to build a homepage that spotlights your brand value, and how to create navigation that gets shoppers to products fast.

You’ll evaluate themes against features and flexibility, map homepage sections, and streamline menus to reduce bounce. If you follow along, you’ll leave with a plan for your site and a hotlist of great design themes to choose from!

Part of our 6-Part eCommerce Series with Verizon — walk step-by-step through building, launching, and optimizing your online store from the ground up. From choosing the right platform and organizing products to creating high-converting designs, setting up policies, and adding advanced features, each session focuses on what actually drives sales.

Join us for just one session or take the full series to build a strong, revenue-ready eCommerce foundation for your business.

Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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