A 2-Part Training Series with Verizon & Maisha Walker

Your online presence doesn’t need to be complicated, but it does need to be clear, connected, and compelling. This two-session series shows you exactly where to show up online, how to prioritize what to build first, and how to connect your tech so your marketing actually works.

In Session 1, you’ll learn which channels matter most for your business — website, email, social, search — and leave with a focused action plan you can put into action immediately.

In Session 2, you’ll learn how to set up analytics, ad tracking, and email integrations so you can finally measure what’s working (and what’s not), without overwhelm.

Whether you’re just getting online or ready to tighten up your digital foundations to get ready to scale, this series gives you the clarity and tools to create a presence that’s discoverable, credible, and sales-driven.

Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.

Register on the Verizon Small Business Digital Ready Web site for these events.

April 2: Create Your Presence: Where Should You Be? (Google Business, Site, Email)

Need an online presence for your business or brand but not sure where to start? Not sure which channels and tactics are important for *your* specific business? No need to guess anymore! Join us for this Ask the Expert session to help you prioritize the channels that make you discoverable and credible whether it’s a Google Business Profile, a clear website, or an email foundation that turns visitors into customers.

You’ll audit your current presence, decide what to fix first, and leave with a punch-list you can implement immediately. Taught by Message Medium and hosted by Verizon Small Business Digital Ready.

May 4: Tech Setup & Connecting Everything (Google Analytics, Ads Tracking, Email)

Is Facebook or LinkedIn driving more sales? Which product pages get the most views? Is SEO actually bringing me customers? Where should I focus my budget and my time? Good data makes good decisions. We’ll connect the dots across your website analytics, ad pixels/tags, and email so your numbers actually tell a story you can act on.

We’ll show you how to set up key events/conversions, create UTM links, understand your data, and design a simple reporting schedule that will give you the insights you need. Taught by Message Medium and hosted by Verizon Small Business Digital Ready.