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Ask the Expert: Driving Traffic to Your Website

We’ve all witnessed tremendous growth in people shopping for products and services online. Do you have a website and is it ready? Your website represents your brand online and is the one place you have total control over. Is it clear and easy to navigate? Is the design professional and mobile-friendly? Can your potential customers understand exactly what it is that you do and how to take the next step?

Join this session to learn about the importance of your website, its role in converting customers, how to design for easy maintenance, and how to make sure it works hard to help you grow your business without breaking the bank.

Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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October 15

Tech Support October 15, 2026 - Build with Maisha