Policies, taxes, and shipping aren’t just compliance—they’re conversion tools. Clear language and visible trust badges in your footer reduce friction, lower cart abandonment, and make your business look established.

We’ll look at ways to draft your policies, where to set up basic tax and shipping rules, and show how you can display fees and policies so there are no surprises and to boost credibility.

Part of our 6-Part eCommerce Series with Verizon — walk step-by-step through building, launching, and optimizing your online store from the ground up. From choosing the right platform and organizing products to creating high-converting designs, setting up policies, and adding advanced features, each session focuses on what actually drives sales.

Join us for just one session or take the full series to build a strong, revenue-ready eCommerce foundation for your business.

Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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