A 4-Part Training Series with Verizon & Maisha Walker
Whether you’re just getting your service-based business online or you’re finally ready to streamline and scale, this hands-on series gives you the strategy, structure, and support to build a professional digital presence that brings in qualified leads -- consistently.
Across four practical workshops, you’ll learn how to plan and build your website, design a smarter email strategy, choose the right tech stack, and create a simple, effective funnel that moves prospects from interest to booked calls. Each session is crafted to help you make real progress with expert guidance from a 30-year digital marketing veteran.
By the end, you’ll have a clear digital foundation, automated systems that save you time, and a marketing engine built for service-based businesses.
This series is perfect for: solo service providers, small teams, new businesses, and established businesses ready to refresh their digital presence and automate their lead generation.
Led by: Maisha Walker, Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.
Register on the Verizon Small Business Digital Ready Web site for these events.
January 20: Strategies & Prep to Build Your Service-Based Site
Even if you sell services, your website is your storefront and your salesperson. We’ll show you how to build a professional, easy-to-update site for your serviced based business to get qualified leads coming in.
Learn how to organize pages to highlight your value, incorporate your brand basics (logo/colors), outline high-converting service pages, enable lead generation, and track your results.
Let’s create your site-building roadmap.
Recommended pre-work: make a list of 3-5 sites you like that do something similar to what you do. Make brief notes on what it is you like about each site.
February 12: Let’s Build Your Service-Based Site!
Bring your copy and we’ll make real progress actually building the basics of your site together.
We’ll start by setting you up with a free site building account and walk through the steps together to configure your site.
Come to our previous class “Strategies/Prep to Build Your Service-Based Site” where we’ll map pages, design, and content. Then bring your content to this session, and we’ll walk you through how to add it to the site and get it ready to publish!
You’ll leave with your site mostly built and a clear list of items needed for completion
Recommended pre-work:
Join us for the session “Strategies/Prep to Build Your Service-Based Site”
Buy your domain name
March 17: What’s Your Tech Stack? (Site, CRM, Zapier, Contracts)
What is the right set of tools that work together to allow your service-based business to run smoothly? How can you automate so that you have more time for sales and delivery?
We’ll discuss a lean stack for service businesses including site platform, automations with Zapier, email capture, lead capture (CRM), and contract/proposal software like Quickbooks, HoneyBook or Dubsado.
We’ll outline some core automations to consider and establish data hygiene habits that keep everything running smoothly.
April 7: How to Create a Service-Based Funnel
Design a short, sane funnel that moves strangers to booked calls without feeling salesy!
If you’re ready to automate your lead gen, we’ll outline how to connect traffic, lead magnets, email, your calendar, and your follow up to build a system that works
Evaluate your offer, identify proof assets (testimonials, case studies), and set a monthly review to keep optimizing toward booked revenue.