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Build a Website That Does the Selling For You (2-Part Series)

Note: Attendees must attend both sessions: June 9 & 16.

Every day your website sits nonexistent, unfinished, or unclear, someone googles what you offer and hands their money to a competitor. Most business owners know they need a website, but the planning feels overwhelming, the platforms feel foreign, and it keeps sliding to the bottom of the list. This two-part series is built to close that gap and help you design a website that converts.

This series is for you if:

  • You’ve been “working on your website” for months, and it’s still not done

  • You paid someone to build it, and it’s not pulling its weight

  • You know your business is better than what your site shows

Session 1: Clarify & Plan with AI (June 9)

  • What your site needs to say and who it needs to say it to

  • How to build a sitemap and why it matters

  • Writing copy that speaks directly to your ideal customer

  • Hands-on Work: Build your sitemap, research and review website examples, and draft your text.

Session 2: Build & Move Forward (June 16)

  • Platform orientation: navigating Squarespace or Shopify confidently

  • Translate your sitemap into a real site structure

  • Design basics any non-designer can apply

  • Build your homepage one section at a time, in real time

  • Hands-on Work: Get your homepage and one internal page started inside Squarespace or Shopify, plus a clear next steps plan.

Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children, and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.

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June 9

Digital Marketing 101

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June 10

Leveraging Google Analytics