Hands‑on training for makers and small‑brand owners who already have products, photos, and a logo—but need a store that sells.
Setting up an online store is complicated. I’ve seen many people give up in frustration, so I’ve partnered with Hofstra University to teach this class for free!
Let me save you from YouTube tutorials! 😀
I will hold your hand and build your online store with you in six hands-on sessions.
Together we will:
Complete the legal and technical setup steps
Set up your store to process credit card payments
Set up your shipping
Upload all of your products and product images
Pick the right theme for you whether free or paid
Turn ordinary product shots into scroll‑stopping images
Create “hero” images if you don’t have them
Help you write must‑have pages using AI
Choose and connect the right email marketing software so you can start collecting emails from day one
Connect your domain name
Push your site live so you can make your first sale!
What We’ll Build Together:
✓ Fully branded Shopify store with hero carousel
✓ Catalog with enhanced product photos and SEO alt text
✓ About, Terms, Shipping/Returns, Contact pages
✓ Email popup + welcome‑series outline
✓ GA4 dashboard streaming real‑time data
Course Schedule (approximate):
Session 1 – Technical and Legal Setup
Session 2 – Theme & Design Setup
Session 3 – Product Listings + Photo Enhancement
Session 4 – Hero Images + Essential Pages
Session 5 – Payments & Email Marketing
Session 6 – App Integrations incl GA4, and Launch
Requirements
We will be actively building your online store so you’ll need to have a few things in place in order to participate:
✓ Product list in Excel including product names, prices, sizes, colors etc.
✓ All product photos
✓ Domain name purchased (let us know if you need help)
✓ Budget for Shopify hosting: $39/month
✓ A bank account where you can tell Shopify to send customer payments
eCommerce is competitive but we can equip you with the right tools and knowledge to make your store a success!
Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.
REQUEST ACCESS HERE
Indicate your interest below! We have limited seats and will let you know if approved!
Registration for this event is now closed. We do hope to host this course again in the future!
Make sure to join our email list to find out when!