It’s 2025 and social media is continuing to grow at warp speed. With billions of active social media accounts, social media is no longer optional. Business owners are leveraging its popularity as a premier branding and marketing tool, and taking advantage of paid ads to break through the noise with content that can convert social users to customers.
While social media advertising is powerful and cost-effective for finding new customers, it can also be quite challenging to master. Fragmentation of channels, frequent platform changes, and constant introduction of new sites demand our attention.
Maisha Walker is the Founder and President of Message Medium, a digital marketing agency that helps new and reinvested brands harness the power of digital to create a dynamic, visible, and profitable presence online. She has been creating websites and digital marketing campaigns for more than 29 years. Maisha has worked on digital marketing campaigns with Mars Chocolate, Columbia University, Unilever, WJ Detusch (the owner of Yellow Tail wines), NBA player Kyle Lowry, Save the Children and more. Maisha is a featured online columnist with Inc. Magazine, and a 1994 graduate of Princeton University.