Confusion kills conversions. Your store’s ability to sell depends on how well you organize your products so that customers can easily find them and choose the options they want. We know that understanding how to build a product list and set up categories, collections, and variants is also confusing!

In this session, you’ll untangle products, options, and collections so shoppers find what they want in seconds - whether they’re on desktop or mobile. We’ll show you how to build your product list and organize your products so your store feels simple and smart.

You’ll learn when to use variants vs. separate SKUs, set up tags, and organize a collection structure that supports search and SEO. 

Part of our 6-Part eCommerce Series with Verizon — walk step-by-step through building, launching, and optimizing your online store from the ground up. From choosing the right platform and organizing products to creating high-converting designs, setting up policies, and adding advanced features, each session focuses on what actually drives sales.

Join us for just one session or take the full series to build a strong, revenue-ready eCommerce foundation for your business.

Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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