Your customers are online so your store should be too. We’ll cut through the noise and focus on the essentials that get you to “open for business” quickly: the right platform, a clean structure, and a checkout that just works. Bring your product ideas, and we’ll help you translate them into a store people can trust and buy from.

You’ll learn:

• The 5 elements every high-converting store needs (most people miss #3)

• How to structure your homepage to guide buyers to “Add to Cart.”

• What to skip so you can launch faster and easier

• The easiest way to get your store online—even if you’re not tech-savvy

• The simplest and most effective way to enable payments and shipping options

You’ll leave with a prioritized launch checklist and a plan to go live without getting lost in tech.

Part of our 6-Part eCommerce Series with Verizon — walk step-by-step through building, launching, and optimizing your online store from the ground up. From choosing the right platform and organizing products to creating high-converting designs, setting up policies, and adding advanced features, each session focuses on what actually drives sales.

Join us for just one session or take the full series to build a strong, revenue-ready eCommerce foundation for your business.


Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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