The best lists feel like VIP rooms. Don’t just grow your list, grow your community by attracting the right subscribers.

We’ll walk through all the different methods of list building: lead magnets, pop-ups, quizzes, content upgrades, referrals, events, partnerships, paid ads, SMS, and more.

We’ll also show you how to develop lead ideas, consider engagement loops, set benchmarks for opens, clicks, and revenue, and automate cleaning and reactivating inactive subscribers.

Go from ideas to implementation. Start building an engaged community of email subscribers.

Part of our 7-Session Email Marketing Series with Verizon - walk step-by-step through launching your email marketing from foundational strategy to platform selection, automation, newsletter creation, community building, and high-converting lead magnets. Whether you’re new to email marketing or ready to scale what you already have, gain the clarity, structure, and repeatable processes to make email your most reliable revenue engine.

Join us for just this session or take the full series to build a powerful, end-to-end email marketing system for your business.

Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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