Automations are the quiet workhorses of digital marketing and especially of email marketing. They save you time while keeping you connected to your audience.

In this hands-on session, we’ll help you understand how automations can help you drive sales and outline an email welcome flow and a cart-recovery sequence that’s persuasive, on-brand, and measurable.

We’ll show you how to create a strategy, draft copy, set timing, choose incentives (or not), and connect your automation so it runs reliably.

Part of our 7-Session Email Marketing Series with Verizon - walk step-by-step through launching your email marketing from foundational strategy to platform selection, automation, newsletter creation, community building, and high-converting lead magnets. Whether you’re new to email marketing or ready to scale what you already have, gain the clarity, structure, and repeatable processes to make email your most reliable revenue engine.

Join us for just this session or take the full series to build a powerful, end-to-end email marketing system for your business.

Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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