Pick a compelling idea, build it fast, and connect it, analyze the data and then optimize. The concept behind creating a lead magnet is simple but where do you start and what are all the steps from start to finish?

This session teaches you the most effective lead-magnet formats (checklists, guides, templates, quizzes, calculators, mini-courses etc.) and maps the process end to end: creation, promotion, integrations, delivery, and follow-up. 

Walk away knowing how to choose the right format, build it, and set up tracking to see which magnets actually convert.

Part of our 7-Session Email Marketing Series with Verizon - walk step-by-step through launching your email marketing from foundational strategy to platform selection, automation, newsletter creation, community building, and high-converting lead magnets. Whether you’re new to email marketing or ready to scale what you already have, gain the clarity, structure, and repeatable processes to make email your most reliable revenue engine.

Join us for just this session or take the full series to build a powerful, end-to-end email marketing system for your business.


Led by: Maisha Walker — Founder & President of Message Medium, Inc. Magazine columnist, and Princeton alumna. Maisha has spent nearly three decades building websites and digital marketing systems for brands like Mars Chocolate, Columbia University, Unilever, Yellow Tail Wines, NBA player Kyle Lowry, and Save the Children. She brings deep experience and a hands-on, approachable teaching style that makes digital strategy clear, doable, and effective.


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